MN Startup Becomes Official Licensed Partner of PGA Tour
The end of the 2018 Ryder Cup Sunday evening left the United States licking its wounds after another defeat on European soil. A daunting point-gap and disappointing performances by several of the U.S. team’s key players contributed to the European team’s domination. (And there was the pesky issue of getting golf carts to start.)
In four years, the U.S. team will play in Italy for another chance to end the 25-year Ryder Cup drought in Europe. While I hope Team U.S.A. will be successful, I am more excited about the year 2028—when the Ryder Cup returns to Hazeltine National Golf Club in Chaska, Minnesota (making it the first American site to repeat as a host).
The U.S. team defeated Europe at Hazeltine in 2016, so hopefully, a repeat win is in the future. But professional golfers don’t have to physically sweat about this golf competition (or any other) thanks to a Minnesota-based manufacturer who recently closed a deal with the PGA TOUR.
NoSweat®—a company in Minnetonka that creates disposable sweat absorbing liners—is now an Official Licensed Partner of the PGA TOUR and has become a “top seller in the golf space on Amazon” with a “strong distribution in golf stores and pro shops nationwide,” NoSweat’s Chief Operating Officer Jared Robins told PR Newswire.
The initial development of the easy-to-apply liner started out when founder Justin Johnson was a student at Gustavus Adolphus College. NoSweat liners stick inside any hat, hard hat, helmet or visor to absorb sweat before it drips on your face. With its No Scent™ Technology, most odors that can accompany sweat from headwear are eliminated.
Outside of golf, NoSweat’s biggest market is hockey. Twenty-seven teams wear the liners in their helmets, and the NHL Officials Association ordered over 20,000 liners for the 2017-2018 NHL season. NoSweat also has partnerships with professional football and baseball players and is expanding into other industries, as well.