MN Startup Becomes Official Licensed Partner of PGA Tour
The end of the 2018 Ryder Cup Sunday evening left the United States licking its wounds after another defeat on European soil. A daunting point-gap and disappointing performances by several of the U.S. team’s key players contributed to the European team’s domination. (And there was the pesky issue of getting golf carts to start.)
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In four years, the U.S. team will play in Italy for another chance to end the 25-year Ryder Cup drought in Europe. While I hope Team U.S.A. will be successful, I am more excited about the year 2028—when the Ryder Cup returns to Hazeltine National Golf Club in Chaska, Minnesota (making it the first American site to repeat as a host).
The U.S. team defeated Europe at Hazeltine in 2016, so hopefully, a repeat win is in the future. But professional golfers don’t have to physically sweat about this golf competition (or any other) thanks to a Minnesota-based manufacturer who recently closed a deal with the PGA TOUR.
NoSweat®—a company in Minnetonka that creates disposable sweat absorbing liners—is now an Official Licensed Partner of the PGA TOUR and has become a “top seller in the golf space on Amazon” with a “strong distribution in golf stores and pro shops nationwide,” NoSweat’s Chief Operating Officer Jared Robins told PR Newswire.
The initial development of the easy-to-apply liner started out when founder Justin Johnson was a student at Gustavus Adolphus College. NoSweat liners stick inside any hat, hard hat, helmet or visor to absorb sweat before it drips on your face. With its No Scent™ Technology, most odors that can accompany sweat from headwear are eliminated.
Outside of golf, NoSweat’s biggest market is hockey. Twenty-seven teams wear the liners in their helmets, and the NHL Officials Association ordered over 20,000 liners for the 2017-2018 NHL season. NoSweat also has partnerships with professional football and baseball players and is expanding into other industries, as well.